THE BAIJIU
CULTURE

For thousands of years, alcohol has been shaped by Chinese culture and has touched all aspects of Chinese life. Chinese baijiu is an omnipresent staple of Chinese culture. During the reign of Huangdi and Yadi 5000 years ago, an advanced beer-brewing technique was already established. 

From the Ancient China to Imperial China dynasties, Chinese baijiu has helped shape aspects of religion, culture and customs of the country and inspired the words of poets and the strokes of painters.